Blue Flower

When your company has been participating for sometime in trade fairs, designing a trade booth each year can be a challenging undertaking. It is important to evaluate your previous trade show design and display arrangement and also evaluate what your competitors are doing to improve on their booth design and display. By comparing your trade show booth with the other booths, you and your staff can think of brighter ideas to perk your trade booth this time around. So, here are some suggested tips to help you put up a better trade show booth.


Since the purpose for a trade show booth is to display your company's product lines and services, as well as promoting your company's brand, put priority on brand retention so that your booth can show a creative way of displaying your well-known company's brand logo. By doing this, you can measure how your company's brand has made an impact in being retained in people's minds, such that if an attendee or distributor can easily recognize your company without even inquiring, they will be more likely to come to your trade booth to hear your presentation.


First impressions are lasting and use this recognized behavioral pattern to designing your trade show booth. Impress the crowd and impress your attendees with a well-designed and crafted booth, as well as a fascinating graphic or video presentation of your company's new product lines. Remember, that attendees are more attracted to a trade show booth because its display is interestingly designed. Therefore, think of the size of your booth and compare the size of your booth in last year's show and assess if the size last year had enough attendees or the size had so much space but few attendees. This should be your guideline in deciding if you have to retain the same size or improve on it. Further more, you can check out Las Vegas Tradeshow Production online to learn more. 


Since creativity is endless, when designing your trade show booth, design with a purpose and that is to highlight your company's new products. Therefore, the design challenge here is what kind of design must be created to remember the company's new products. Also, bear in mind that your company's brand and reputation must be integrated in the design and that the bottom-line intention in here is that you are selling your products, so the design process must be thought of with respect to highlighting the products. Keep your design as simple as possible but unforgettable, when it comes to getting the attention of the would-be attendees. Sometimes, the umbrella organization may provide guidelines as to how each participating company will put up with their trade show booth. With those guidelines and your creative ideas put together, be positive in putting up a trade booth that is appropriate for the environment of the entire trade fair. Visit to get started. 


Build a trade show display easier by reading some tips and pointers at